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| circuitox.com |
In early 2015, Super Bowl XLIV commenced and brought along some captivating commercials with it (
occasion)--Universal Studios presented a clip to promote their then-upcoming movie "Minions," Fox Films featured a trailer of "Kingsman: The Secret Service" (brilliantly fun movie, by the way), car companies showed off the features of their newest models, and WeatherTech decided to flaunt its high-quality floor mats. During halftime, however, a different kind of commercial presented by its sponsor Always (
speaker), a Proctor and Gamble enterprise specializing in feminine hygiene products, came on the TV screen with the question of what it means to be "like a girl" (
subject). The many men and women who were watching their TVs for the Super Bowl (
audience) then viewed other adult men, adult women, and young boys moving in a very feminine fashion as they showed how they thought about acting like a girl. Then, in a tonal shift from parodical and humorous to pensive and thought-provoking (
tone), the commercial displayed young girls moving in a "masculine" (by the terms of today's society) fashion, proudly declaring that acting like a girl meant "doing [their] best." For the viewers, two individualized
purposes were fulfilled by the commercial: for women, it is a rallying cry to not be hassled by the modern definition of "girl" and to instill change for today; and for men, it is a wake-up call to let them see that women can stand equal to them and do not deserve to be looked down upon because of their supposed "weakness."
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