Headings, like this one, guide the QRG along in a coherent manner.
This is probably the most evident out of all of the conventions in the QRG. Headings usually appear every few paragraphs for most people who write QRGs. However, the use of the headings can vary from author to author. Some may simply write the heading as a statement similar to a sentence outline (like Dara Lind's QRG on Puerto Rico's debt); others might write them as a question (like Caitlyn Dewey's QRG on GamerGate); and others still might write them as fragments (like Dara Lind's QRG on #BernieSoBlack). Regardless of how the authors write the heading, their successive sentences are in response or in relation to the heading, depending if the authors wanted to make their QRG formal (like the #BernieSoBlack QRG) or colloquial (like the Sochi Olympics QRG). Primarily, the headings are there for both the author and the reader: the author, to maintain a sense of direction, unity, and coherence; and the reader, to clearly see the direction that the author is taking for the QRG.
Links and other sources are prominent in the QRG.
The QRG is the author doing all of the research work and compiling and summarizing the research while presenting his viewpoint in the controversy/topic. Therefore, links, like this one, serve to direct the reader to the main article or source from where the author cited. This action builds the author's credibility as a writer (he did the research) while simultaneously acting as a nod to the contributors. Most authors will use links in this manner, no matter how their QRGs are stylized.
Photos are included in the QRG to captivate attention, just like a blog.
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The information is presented in a way particular and general audiences can understand, just like a blog.
For the five separate QRGs that I read, each one has interests to different audiences: the stem cell one pertained to a more medically sound audience; the Puerto Rico one pertained to political and economical audiences; the GamerGate one pertained to the social and gaming communities; the Sochi Olympics one pertained to sports-oriented people; and the #BernieSoBlack one pertained to sociopolitical audiences. However, although interests in different subjects might attract different people, each QRG was written in a way that even the general public can understand. Each author uses brief paragraphs (often only 3-5 sentences long) with many simple sentences to give a feeling of accomplish as the reader finishes reading the paragraphs. Each author used basic rhetoric and vocabulary, structured his story or argument simply, and adopted an approachable tone, allowing virtually anyone to read and comprehend his QRG. This is the QRG's power of accessibility: that even a history professor can read about stem cells and understand everything in the QRG.
Come to think of it, the QRG is a lot like a research blog.
In its totality, the QRG is what it is named--a quick reference guide. It is supposed to take a lengthy controversy or story, compress it, sprinkle in a thesis from the author to provide a personal viewpoint, and present evidence collected by the author to build his argument or story. It is supposed to be public-friendly: everyone with an interest in the written topic, no matter what the person specializes in, should be able to open a QRG, read it, become invested in it, and understand what is going on in the guide. It is supposed to be loaded with information: it is a research guide and should be seen as such in order to give validity to the author's arguments. Finally, the QRG is supposed to be a vessel of accessible information to increase everyone's understanding about the events that transpire in the world, regardless of previous intellect or background, all a mere click away.
Reflection: I looked at Kian's, Lekha's, and Arrick's QRG blog posts and commented on their posts. It seems that all four of us found the same conventions for a QRG, which I am happy about because that means that I am on the same track as the rest of us are. Now we just have to figure out how to bring all of them together.
Overall, I think that this post is well written (especially being formatted like a QRG which is smart). I also liked the fact that you connected the material to the rhetorical triangle. The salesman like pitch at the beginning adds a unique twist. I agree with most of your analysis because of its reference to the triangle and the idea that the article itself is suppose to provide a general overview of a controversy packaged into a concise, manageable guide (for those with basic knowledge or even no knowledge). This post basically covers everything about the QRG, but I feel that maybe there is more as to why the author uses certain conventions. For example, the headings might serve to pave a pathway for the author and reader to follow, but maybe it reveals what categories of the controversy the author deems as important (connection to ethos maybe) since he/she is choosing to highlight these aspects as opposed to all other options he/she could have chosen. This is not to say that he/she is opinionated, but due to the brevity of a QRG, one must prioritize and those choices reveal something about one's character or thoughts even if the QRG is meant to be impartial. Keep up the good work!
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